G-d Cries and An Angel Loses its Wings

I've written a book. Why? The reason is that I'm sad when I visit businesses and houses of worship struggling because they haven't understood the fundamentals of running a business as if their lives depended upon it. How many businesses have you visited where the staff is just not friendly? Or, the signage is filled with misspellings? Or, the bathroom stinks of something unholy? How many times have you heard a friend rave about their house of worship? Have you heard that friend rave about their favorite restaurant or coffee shop? My book is about simple ways to help you grow community, educate your customers/congregants, and make them feel like they have a share in your business. One thing that many businesses and houses of worship lack is enthusiasm. They are no longer passionate about their business and their customers are no longer enthusiastic about the business. One of your biggest goals is to teach your customers how to be your sales team. If they rave about your business to your friends, you don't need to spend large amounts of money for advertising and marketing. They are doing all of the marketing for you!

I'm learning how to publish my first book. As every writer and agent recommends, I am also writing a few other books at the same time. I am completely lost in the self-publish vs. finding a literary agent question. Even some of the best known authors self-published their first books. I'll keep you posted on my progress.